WAXED
Creative direction, campaigns, social
WAXED was created to empower mental health healing through the power of connection, all from an anonymous front.
Role: Designer
Several years before a raging pandemic and social isolation took us all by a whirlwind and highlighted the omnipresent importance of human connection, the concept of creating an anonymous texting app to help humans relieve their anxiety arose. 2020 became the point of actual beginning for WAXED.
WAXED focuses on the foundation element that human connection is essential to mental health, and healing and growth can be vastly kickstarted and accelerated by a strong support system along with personal dedication.
This is one of the ad campaigns for the app.
